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This is a CRM type product, which is used for tracking the leads as well as prospective leads to help sales force. The marketing agent can have a provision to add different prospective leads details to the database. Later he can have a provision to contact the available leads through Cool contact, phone or email (CPM), according to the response of the Prospective lead the marketing agent can update the audit trail. As this tool is web-based any other marketing agent can access remotely and according to the campaign he can follow the next step.
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